Ruesch Motor Company led the fastest growing UTV dealership in America from 2006 to 2010. It made a breakthrough in brand development, creating an OEM company that listens to customers and dealers. Its business model gave its constituents the power to dictate the design, functionality, technical aspects, and price range of their high-end off-road vehicles. The company sold thousands of machines and made history in the UTV industry, but only until 2010 after the Global Financial Crisis crashed the market and left thousands of business men bankrupt. Although Ruesch never had a happy ending, it had touched lives and proved once and for all that fun and adventure did not have to be luxurious and expensive. It was a fulfilling experience indeed.